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REFERENCES :

 

Cateora, P and Graham,J (2012) ,International Marketing, 16th ed. London, Uk

 

Hofstede available at http://geert-hofstede.com/india.html accessed 24/8/14

 

Hollensen, S,(2011). Global Marketing,5th ed. Pearson Education Limited, Essex, UK

 

IMF available at http://www.imf.org/external/country/USA/index.htm accessed 24/08/14

 

Lancaster, G and Reynolds, P (2003) Marketing made simple, 2 nd ed. Oxford: Made simple

 

 

Meldrum, M and Melcolm, M (2009), Marketing In a Nutshell, 2nd ed. Oxford, UK

 

 

 Steaven, J.S,(2009), Business for the 21st century, 5th ed. Irwin, Toronto

 

Subway (2014) , Mission and values

 

web page accessed on 02/08/2014 , available from:- http;//www.subway.co.uk.

 

 

Subway marketing strategy, (2014), Available from: - http://www.icmrindia.org

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