PESTLE stand on six forces of analysis which plays an important rules to operate the business in internationally.

Political  : New instruction, taxation policy.

Economical :Increase of competition, depressed textile market, high initial cost of new products, inflation.

Social : Migration flows, attitude to work.

Technological :Innovation, speed of technology, impact of emerging technology

 

Environmental :Green companies trend, sustainable and feasible plant production, energy consumption.

 

Legal : Labour law, product regulation, health and safety regulations concerning product.

 

 

PESTEL Analysis

 

Political factors : 

Subway can operate their business and can also apply their business several countries in the global market. Subway operate their business by the implement their political rules such as tax policies, environmental protection law, employment laws and others.

Political system of USA is not the same of other democracies. It's much different then others. The federal government is clarified in the constitution.

India is the biggest democracy in the World. There are several political factors which effect on the business environment. Taxation policy structure is strand on three federal structures. Efficiency and productivity been improved. For attracting foreign trade international trade regulation been fixed.

 

Economic factors

Subway has a great advantage about its pricing of food. Having good support of suppliers is another advantage of the company which subway has. In growing healthy food market subway the franchising facilities which are the main economic factors to prove that subway is in good economic conditions.

United state is well known for its mixed economy. The largest national economy is leading by the US.

India is improving their economic factor continuously. According to the 2009 data, the real growth of GDP was 6%. Capital income growth is continuous. We have seen recession of economy was less effect in India.

 

Social factors

The new generation and the with collar class are going towers in busy life style which are very good advantage for subway. This tradition support the growth of subway's market and benefits due to speed of food and service. On the other hand, now a day's customers are willing to spend more money on purchasing higher class and the quality on food.

The united state is a controversial issue. The social class of us is divided into three main sections. In united state a huge amount of people are depend on first food and easy food.

India is the second biggest populous nation in the world. India has mobility, income distribution, population demographics, attitude to work and standard education and work skills.

 

Technological factors

 

Technology development plays vital rules in the modern world in the business sectors. Subway invests and utilize in development technologies, such as computer ordering system, drive-thru service and others. It will have increase the efficiency of those services by investing and utilizing of innovations.

United state is one of the most technologically advanced country in the world. Some mostly used technologies are created in the USA like microwave, air-conditioner, computer and many more. Operate a business with advance technology is favourable in USA.

Technologically India is improving their self rapidly. Now a day's any business organization can operate their business by using latest technology in India.

 

Environmental factors

Subway serves a healthier and nutritious food range which is unique and fast to the all customer. The main factors of environment are the public consciousness of healthy diet and awareness. Subway has offer vegetable menus to satisfy the large amount of customers because of the increasing amount of vegetarian customer.

People in USA are highly conscious in healthier and nutritious food.

Environmental factors of India are including the weather and climate changes. In the food industry different geographical areas have different habit which company need to aware at all the time. Peoples are having their food according to their religious and cultural views.

 

Legal factors

Subway employment law, environmental protection law and the business operational law is favourable to operate the business in any countries.

Law Enforcement in the united state. Criminal law is very effective and the business environment is clime.

India has given many kinds of permission to the state government which are licence permission, copyright permission. They implicate some law as well such as employment low, tread and product law, health and shifty restrictions and EU and international laws.