Marketing strategy of  subway:

Subway is a leading sandwich chain, which creates a successful marketing mix for its successful business.  Subways marketing strategy is focusing healthy freshly made food and more customised.  To meet the customer expectation subway implement wining marketing concept, which shows fresh sandwiches, are made from freshly baked bread right in front of customer. Set of controllable tools such as product, price, place and promotion is essential to reach the target group.  Subway useing different marketing strategy globally according to the country. 

 

GLOBAL MARKETING STRATEGY:

Global marketing strategy is a very important factor for business.  Strategy could be different from country to country. USA market strategy may not be effective in India. Organization needs to set strategy according to business situation of each country.  Subway is an international company doing business internationally. Since subway is one of the large companies in both countries USA and India, they should set effective business strategies for both countries. 

 

Market entry strategies:

A firm can enter in international market by selecting an approach. It can be done in a number of ways; some requires relatively low levels of commitment, where other requires much higher levels. Approaches to international market entry are exporting, licensing, joint venture, trading companies countertrading, direct ownership, and Multinational Corporation.   
Subway is an American company doing business worldwide. It already doing business in India as well. Subway doing business as a multinational corporation. This approach represents a total commitment to international business and is used Multinational Corporation who has assets commitment to operation or subsidiaries in foreign countries. Subway also doing business as a multinational company in India and worldwide.

 

Subway entering in market in USA by franchising. The first franchise opened in Wallingford, Connecticut. Franchising is a very wrathful way to entering and spreading business in USA. Most of the Subway branches are franchise as it is a very low risk approach to spreading business.

 

On the other hand, all the existing branches in India are franchise. As a fast food company franchising is the better way to enter in international market as well as in India. There is no way to supply food from USA to India but the franchiser can use value of Subway quality to be benefited himself and the company by producing Subway products. So, franchising in the best option to enter and spread Subway markets in India.